Supporting the marine industry has been a natural progression for LS Branding.
As a keen sailor and member of British Marine I believe we are uniquely positioned to help marine businesses with their branded promotional plans. Learn more about our story here.
We are particularly proud to be listed on the Green Blue business directory, which is a list of products and services to help the marine industry become more environmentally sustainable.
Southampton Boat Show
A key event on the marine calendar is The Southampton Boat Show. Scheduled to go ahead between 10th – 19th September 2021. More than 200 exhibitors have signed up. I’m sure everyone can’t wait to meet up in person again.
Traditionally exhibitions and events have been fantastic opportunities for businesses to grow brand awareness. However, with protecting the environment being increasingly important, and it is essential to consider the overall impact of your promotional gifts and merchandise.
Beware of greenwashing
Navigating the options and terminology for promotional gifts can be a little confusing. Our own journey here sourcing sustainable options has been interesting to say the least. Beware of items labelled “eco”, “green” etc… and assuming they have ticked all the environmental boxes. We have found many circumstances where this is simply not the case and the products labelled as such are still adding to our environmental problems, not solving them.
We do believe the Marine Industry with its obvious association to nature and water can however lead the way.
Our top 3 ideas to stand out: