Product placement has been used in TV and films for years – soap operas gained this name because they were originally sponsored by soap companies.
Throughout the Iron Man films you can see Tony Stark driving Audi cars and after the chocolate Reese’s Pieces were featured in E.T. it’s estimated that sales increased by 300%.

You might not have the budget for placement in the next blockbuster but social media and smartphones means that we can all be film makers, whether it’s an instructional video on YouTube or a fun short on TikTok.

Every piece of marketing content is an opportunity to get your brand out there. It can be as subtle as a branded lanyard, t-shirt or cup in the background or completely in your face with everything from umbrellas to stationery carrying your brand.

Food for thought for your next “how to” video…