Have you ever had a quote or order form from a company, read certain phrases and thought “what does that mean?!”?

I’ve worked in promotional merchandise for a long time and, for me, terms like “flash screen” and “dye sublimation” are as normal as “cup of tea” or “fish and chips”.  When I chat to my friend who’s a solicitor, I could be speaking French for all the sense it means to her… and vice versa when she talks shop to me.

Every industry has its own language and if you’re not familiar with it, you might not understand the terms or benefits of certain processes.

I want to make ordering promotional merchandise as easy as possible.  With this in mind, I’ve compiled a handy guide to some of the most common terms in the business that you may find on quotes and order forms from me.

Please remember, if there’s ever anything that you need clarifying or there’re ideas that you want to discuss further please don’t hesitate to contact me.  I’m at liz@lsbranding.co.uk or 01952 850120.